Craving copy that resonates and actually sounds like you?

Good, because that’s what I do.

I pride myself on delivering true-to-you messaging that even the busiest, most tech-tired humans can’t ignore.

Doom-scrolling? Not around here.

Writer. SEO Nerd. Content Strategist.

GET IN TOUCH
A black-and-white logo featuring a globe with latitude and longitude lines, surrounded by a circular border with the text 'International Science Forum'.

I’m a UK-based copywriter specialising in the tech and energy sectors.

I’m fuelled by iced matcha, love to travel, and adore a good discovery call.

But I also have an unreasonable attachment to well-placed punctuation and creating those can’t-get-them-out-of-your-head messaging hooks.

You know, those really sticky ones.

The kind that cling like superglue and echo in your head hours later.

Hey, I’m Grace!

Now, let’s cut to the chase.

After almost a decade working in media and marketing, I’ve learned a couple of things:

  • Google loves strategy, but humans love stories.

  • You can be clever and clear with your messaging. You’re probably not into filler or fluff - and neither am I.

I pride myself on helping brands find that sought-after sweet spot between pleasing search engines and connecting with real people.

I’m especially competent when it comes to balancing that concept for complex, “tougher” industries. I specialise in writing in the tech, cybersecurity, and energy sectors, where copy can sometimes feel a bit inaccessible and stale.

But not around here.

To keep your copy and content relevant, I’ll take that SEO hassle completely off your hands.

Let me deal with strategy and optimisation, so you can stick to the good stuff (AKA: running that awesome business of yours!).

Before I get off my soap box about SEO, let me say that optimisation and great writing are designed to co-exist.

A bit like a perfectly-timed cup of tea and a biscuit when you’re going through the ol’ afternoon slump.

You get me.

But if you have a great hook, an even better message, and a solid SEO strategy in place, Google will love you.

And I have enough experience with Search Console, Analytics, SEMRUSH, Ahrefs (and any other tool you can think of!) to prove it.

Don’t get me wrong, I’ve always been a fan of nailing SEO.

But it’s constantly changing.

To the point where tracking Google’s updates feels a bit like a side hustle.

A young woman with long dark hair, smiling, seated at a table in a restaurant with a vibrant, leafy green and floral mural behind her.

So, let’s get down to what I do.

Besides judging typos in the wild, obviously.

  • Deliver thoroughly-explained SEO strategy that actually works (without the jargon headache!).

  • Content writing that sounds like you, just sharper.

  • A content strategy that gives your ideas a backbone.

Because good writing doesn’t just sell. It sticks.

GET IN TOUCH

Popular Services

  • A tablet displaying the Google search page and a wireless keyboard on a wooden surface.

    Content Writing & SEO

    This can cover a whole host of things! Perhaps you need help writing content like blog posts, articles, and website copy. Or maybe you’re trying to update older content that’s just not performing. Need to rejig your search strategy or optimise your existing content? I’ve gotcha.

    Your website’s copy (yep, all of it!) is critical to how people perceive your brand. So, you’ll want to get this right.

  • Business workspace with a calendar, paper clips, a pen, and a printed guide titled 'Position Your Brand for Success' with two overlapping circles labeled 'The Things You Care About' and 'What Your Customer Cares About'.

    Brand Overhaul

    Planning to do a complete 180? Not feeling your current branding whatsoever?

    Are you looking looking for a total content overhaul or need help figuring out where to start with your messaging as a new business?

    Well, get ready for a glow up.

    Think landing pages, a handful of blog posts, and even awesome sidebar text that truly cements your branding.

  • A person sitting at a wooden table writing in a notebook with a pen. There is an open laptop, a smartphone, and a cup of coffee with a saucer on the table, with some blurred flowers in the foreground.

    Ghostwriting

    I’m all about capturing your brand’s tone of voice and presenting your expertise in blog posts, web copy, and anywhere else you may need.

    Whether you’re looking for someone to channel the voice of a founder, the entire C-Suite, or a marketing manager, I’ll slip into any role with ease. And don’t worry, I’ll sound just like them!

    So sit back, and let me haunt your business while you relish those conversions and focus on the good stuff.

  • Smartphone held in a hand displaying a folder of social media app icons, including Facebook, Instagram, Twitter, Google+, Pinterest, Tumblr, LinkedIn, WhatsApp, and Messenger.

    Sales Copy & Social

    I’ll help you create everything from Google Ads to Facebook content that shines.

    Oh, and if you need someone for captioning, hash-tagging, and everything in between? I’ve been there, done that.

    Whether you need help on Facebook, LinkedIn, Instagram, or Pinterest, I’m here to simplify your social strategy.

A Sneak Peak At Some Recent Projects

  • Lumify Energy logo with blue and green text on a white background.

    Lumify Energy: Head of Content, Blog Creation & SEO Strategy

    Engineered a full content and marketing strategy from scratch.

    Grew traffic significantly from zero in a highly niche market.

    Secured #1 rankings for key lead-generating keywords.

    Built workflows to scale high-quality content efficiently across the entire team.

    Adapted content across formats while keeping brand voice sharp.

    200+ blogs written for SEO purposes

  • A cloud icon with binary code (zeros and ones) and the word 'Hack' next to it.

    TryHackMe: SEO Strategy, Blog Contributor, Landing Page Rewrites

    Helped launch a new blog content strategy through detailed keyword research (alongside the marketing manager).

    Wrote B2C content that simplified complex cybersecurity topics for broader engagement (and complete beginners).

    Produced technical B2B articles, positioning TryHackMe as a trusted industry resource.

    Balanced approachable and expert-level content to educate and retain diverse audiences.

  • Uber logo with black text on a white background.

    Uber & UberEats

    Wrote engaging web and blog copy for several different markets (including Australia).

    Localised existing content via WeLocalize.

  • A black and white logo featuring a stylized lowercase 'a' and 'j' intertwined.

    Smarter.ai - Strategy Advice, SEO, and Blog Content

    Created all blog content that positioned Smarter.ai as a thought leader in the AI space.

    Conducted keyword research and content audits that boosted organic reach.

    Collaborated with marketing and the C-Suite to shape content strategy and messaging.

    Delivered content that was technically accurate, readable, and audience-focused to engage both beginners and AI experts.

  • Drawing of a hand making a finger heart gesture with a pink heart above it.

    Pixie Dust and Passports: Scaling a Travel Site to 50,000 Monthly Visits In Under a Year

    Scaled Pixie Dust and Passports to 50,000+ monthly visits in under a year, qualifying for Mediavine.

    Drove rapid organic growth through SEO research and targeted content creation.

    Wrote and managed all articles, establishing a consistent and engaging brand voice.

    Leveraged Pinterest marketing to generate significant referral traffic.

    Built a trusted, globally recognized Disney travel resource.

    Managed all aspects of site growth, from strategy to audience engagement.

  • HP logo in blue within a circle.

    HP - Localisation and Blog Copy Optimisation

    Worked to localise blog copy from the US Market to the Asian Market (including Malaysia, Singapore, and India).

    Contributed to the HP blog as a writer with new, optimised content based on popular, locally-searched keywords (mainly surrounding PCs).

What People Say About Me

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Keen to work together?

I’m ready when you are!